Map your business model on one page. Type straight into the nine building blocks, download a clean PDF and share it with your team, teacher or coach.
Every block on your canvas is an assumption until you test it. Which one could sink your idea? BMC Shift is the board game that turns your canvas into ideas, assumptions and experiments, with your team or class.
The canvas has nine building blocks. The right side is about your customer and the value you create. The left side is about how you deliver that value and what it costs. Fill it in using the numbers below: start with your customer, end with your costs.
Not sure what to write? Click Load example above the canvas to see a fully filled-in Business Model Canvas for FreshBox, a fictional meal kit company. Keep each block short: bullet points, not essays. One sticky note per idea works best.
A filled-in canvas looks finished, but it is a set of guesses. The teams that win find out which guess is the riskiest and test it before they invest. That is exactly what BMC Shift trains: in four steps your team or class generates ideas, uncovers assumptions, designs experiments and shifts the business model.
Yes. You can fill in the canvas and download the PDF as often as you like. You do not need an account and we do not ask for your email address.
Only in your own browser. Nothing you type is sent to our server. If you clear your browser data, your canvas is gone, so download the PDF when you are done.
Yes. Click Blank canvas (PDF) and choose A4 or A3. The blank version includes a guiding question in every block, which makes it ideal for workshops and classrooms.
Start with customer segments and value propositions, then channels, customer relationships and revenue streams. Finish with key resources, key activities, key partnerships and cost structure. The numbers on the canvas follow this order.
The Business Model Canvas describes how an organisation creates, delivers and captures value. The Lean Canvas is a variant for early-stage startups that focuses more on problem, solution and key metrics. For an existing business or a broader view, the Business Model Canvas is the better fit.
Alexander Osterwalder and Yves Pigneur, published in Business Model Generation (2010). The canvas is owned by Strategyzer AG and licensed under Creative Commons CC BY-SA 3.0.
Absolutely. Teachers and facilitators use the blank A3 version for group work. Want to go a step further and test the assumptions behind the canvas? That is what the BMC Shift board game is for.
The Business Model Canvas was developed by Strategyzer AG (strategyzer.com) and is licensed under CC BY-SA 3.0. This online version and its icons are made by BMC Shift.