About

The energy in the room, the smiling faces, the collaboration,
and the connection – that’s what BMC Shift is all about for me.

Teachers see their students transform into entrepreneurs,
and startup founders see their teams come to life.

This is why students and founders love BMC Shift 
they turn ideas into concrete outcomes.

They realize that the SHIFT is truly possible 

from assumptions to
data-driven growth.

No more guesswork.

We help you experiment, validate, and learn from every step.
Together, we build your business on evidence and make 
strategic decisions that work.

I’m Matthijs Smit, and I know that feeling all too well. I’m not your typical business consultant. I’ve lived it – from building a SaaS company into a market leader in two years, to managing a local co-working space and understanding the needs of startups from the ground up. Plus, I’ve created a freelance course for students that has generated over $50,000 in charitable microloans to support entrepreneurs globally.

And one thing I’ve learned: assumptions are the black holes of any journey.
We hide behind screens, within four walls, and live in our comfortable office bubbles. But we forget one critical element: contact with the real world – with your customers. 

I combine Eric Ries’ Lean Startup methodology with idea validation from Testing Business Ideas by David J. Bland and Alex Osterwalder, the creator of the Business Model Canvas. I’ve translated these insights into the business game BMC SHIFT. With this game, you and your team can build, measure, and learn in a playful way.

 

Are you ready for launch?

Whether you’re a startup founder ready to scale or a teacher looking to inspire your students – BMC Shift is the launch platform that guides you, minimizes your risks, maximizes your growth, and helps your team perform at its best.

The energy in the room, the smiling faces, the collaboration,
and the connection – that’s what BMC Shift is all about for me.

Teachers see their students transform into entrepreneurs,
and startup founders see their teams come to life.

This is why students and founders love BMC Shift 
they turn ideas into concrete outcomes.

They realize that the SHIFT is truly possible 

from assumptions to
data-driven growth.

No more guesswork.

We help you experiment, validate, and learn from every step.
Together, we build your business on evidence and make 
strategic decisions that work.

I’m Matthijs Smit, and I know that feeling all too well. I’m not your typical business consultant. I’ve lived it – from building a SaaS company into a market leader in two years, to managing a local co-working space and understanding the needs of startups from the ground up. Plus, I’ve created a freelance course for students that has generated over $50,000 in charitable microloans to support entrepreneurs globally.

And one thing I’ve learned: assumptions are the black holes of any journey.
We hide behind screens, within four walls, and live in our comfortable office bubbles. But we forget one critical element: contact with the real world – with your customers. 

I combine Eric Ries’ Lean Startup methodology with idea validation from Testing Business Ideas by David J. Bland and Alex Osterwalder, the creator of the Business Model Canvas. I’ve translated these insights into the business game BMC SHIFT. With this game, you and your team can build, measure, and learn in a playful way.

 

Are you ready for launch?

Whether you’re a startup founder ready to scale or a teacher looking to inspire your students – BMC Shift is the launch platform that guides you, minimizes your risks, maximizes your growth, and helps your team perform at its best.