We love this game
BMC Shift: the Business Model Canvas game for classrooms and strategy teams
A Hands-On Learning Method for Business Innovation
Join the waitlist and be the first in your country to get BMC Shift in English.
We love this game
BMC Shift: the Business Model Canvas game for classrooms and strategy teams
A Hands-On Learning Method for Business Innovation
Join the waitlist and be the first in your country to get BMC Shift in English.
3-8 players
2 rounds (1.5 hours each)
Real value
3-8 players
2 rounds (1.5 hours each)
Real value
At a glance
BMC Shift at a glance
BMC Shift is a board game that turns the Business Model Canvas into a hands-on team exercise. Teams generate ideas, uncover the assumptions behind them and design experiments to test them, before they shift their business model.
Players
3 to 8, in up to 4 teams of 1 or 2 players
Duration
3 hours in one session (plus a 30-minute break), or two sessions of 1.5 hours on separate days
Game rounds
Round 1, The Launch: generate and vote on ideas. Round 2, The Landing: uncover assumptions and design experiments.
For
Teachers in vocational education, universities of applied sciences and universities, plus startups, SMEs and strategy teams
Based on
Business Model Canvas (Alex Osterwalder), Lean Startup (Eric Ries) and Testing Business Ideas (David J. Bland and Alex Osterwalder)
AI support
The AI Validation Studio supports teams in uncovering assumptions and designing experiments
Languages
Dutch. English edition coming soon.
Price
On request
In the box
- 1 game board
- 108 cards
- 4 rockets
- 20 pawns
- 1 hourglass
- 16 whiteboard cards
- 4 whiteboard markers
- 400 post-its
- 1 game round card
- 1 assumption card
- 4 experiment cards
- 1 microfiber cloth
Want BMC Shift in English? Join the waitlist
Generate ideas
Write down innovative ideas through brainwriting, sharpen them with feedback and collect votes to move ahead in the game.
Uncover assumptions
Uncover the assumptions behind your idea in three areas: Desirability, Viability and Feasibility. Rank them by importance and by how much evidence you already have.
* AI-supported
Design experiments
As a team, design experiments for the most important assumptions that still lack evidence.
* AI-supported
Shift your BMC
Now it is time to get out of the building, test your assumptions and shift your business model (Business Model Canvas) for growth.
2 Game rounds
The Launch
The first round is all about creative brainstorming. Using the Business Model Canvas (BMC), teams aim to strengthen the business with innovative ideas. These ideas are sharpened with feedback and then put to a vote. The more votes a team gets, the faster it moves forward on the game board.
The Landing
The second round is all about action and refinement. Here you develop a validation plan for the winning ideas from the first round. Once validated, these top ideas can lead to a transformative SHIFT in the business model, laying the foundation for substantial growth.
Frequently asked questions
BMC Shift is a board game that turns the Business Model Canvas into a hands-on team exercise. Teams generate ideas, uncover the assumptions behind them and design experiments to test them, before they change their business model.
For teachers in vocational education, universities of applied sciences and universities who teach entrepreneurship, and for startups, SMEs and strategy teams that want to innovate their business model based on evidence instead of gut feeling.
BMC Shift is played with 3 to 8 players, in up to 4 teams of 1 or 2 players. A game has two rounds of 1.5 hours: The Launch (generating and voting on ideas) and The Landing (uncovering assumptions and designing experiments). Play it in one 3-hour session plus a 30-minute break, or split it over two days.
On the Business Model Canvas by Alex Osterwalder, Lean Startup by Eric Ries and Testing Business Ideas by David J. Bland and Alex Osterwalder.
A filled-in canvas is a set of assumptions. BMC Shift makes teams rank those assumptions by desirability, viability and feasibility, and by how much evidence they already have. Then they design experiments for the riskiest ones.
BMC Shift is currently available in Dutch. The English edition is in development. Join the waitlist to be the first in your country to get it.