Building impactful education together. Discover the coach in you.

Grafisch Lyceum Rotterdam logo, school using BMC Shift
Alfa-college logo, school using BMC Shift
Saxion University of Applied Sciences logo, using BMC Shift
Windesheim University of Applied Sciences logo, using BMC Shift
HAN University of Applied Sciences logo, using BMC Shift
Business Match Groningen logo, partner of BMC Shift

Why students love this game

Learning can be fun

Step 1
Students playing the BMC Shift board game in class

The game offers a refreshing alternative to simply filling in the Business Model Canvas without really understanding how it works. Instead, it actively challenges you to spot the connections between the building blocks and understand how everything fits together.

Everyone's contribution counts

Step 2
Team brainwriting ideas on the Business Model Canvas during a BMC Shift session

Brainwriting opens up new perspectives by giving quieter students a voice. Those who are usually overshadowed take an active part, leading to richer group discussions and stronger business ideas.

Pushing boundaries

Step 3

The game uses targeted questions and challenges to inspire students to think outside the box and generate innovative ideas for existing business models. This helps them look beyond their original concepts.

From theory to practice

Step 4

Beyond theoretical knowledge of the Business Model Canvas, students are challenged to validate their assumptions and design realistic experiments to test their ideas. This builds a realistic understanding of entrepreneurship and of the importance of data-driven decisions.

BMC Shift logo

Why teachers love this game

Ready to play

Step 1

BMC Shift is ready to use in your class. The game rounds, assignments and questions give your lesson structure, so you can focus on coaching your students instead of preparing course material.

Facilitating active learning

Step 2

The game creates an active and engaging learning environment, making students more motivated to learn and take part in class. Students develop entrepreneurial competencies not just in theory, but apply them directly in a practical context.

Grounded in business literature

Step 3

The game is based on proven entrepreneurial principles and draws on insights from books such as Testing Business Ideas and The Invincible Company from the well-known Strategyzer Series.

Room for dialogue

Step 4

Using this game strengthens the bond between students. It enables them to support each other and learn from one another.

The Invincible Company book by Alex Osterwalder, from the Strategyzer series
Testing Business Ideas book by David J. Bland and Alex Osterwalder

Frequently asked questions

BMC Shift is ready to play. The game rounds, assignments and questions give your lesson its structure, so you can focus on coaching your students instead of preparing material.

Among others Saxion, Windesheim, HAN University of Applied Sciences, Alfa-college and Grafisch Lyceum Rotterdam.

Students learn how the building blocks of the Business Model Canvas connect, how to uncover and rank assumptions, and how to design realistic experiments. Through brainwriting, quieter students also contribute fully.

Yes. A game consists of two rounds of 1.5 hours. Play it in one 3-hour session plus a 30-minute break, or split it over two lessons on separate days.

BMC Shift is used in vocational education (mbo), at universities of applied sciences (hbo) and at universities (wo).